WHO WE ARE

Taste of the Middle East is a not-for-profit corporation established in March, 2018. It is the umbrella company that produces events, programs, content and discussions.

Target Audience: Canadians, residents and visitors of Middle Eastern heritage from southern Ontario, Canada and the United States & all Canadians with an appetite and passion for Middle Eastern-themed events, festivals, programs and lifestyle.

Overall Purpose: 

  1. To elevate public appreciation, understanding and participation in Canada’s rich multicultural traditions by developing, producing, supporting and presenting ethno-culturally relevant, heritage-based works, experiences & programs. 

  2. To include and empower the Canadian Middle Eastern community. Statistics prove that when people are included and empowered to participate in their community, good things happen. That’s why we’re committed to help increase access to the opportunities people need to participate and feel a sense of belonging in their community. 

VISION

Increase access for the Canadian Middle Eastern community to opportunities where they can participate and feel a sense of belonging in their community & to become Canada’s internationally renowned ambassador of Middle Eastern culture, music, arts and cuisine. 

MISSION

Creating shared experiences to showcase Canada’s rich diversity with a focus on celebrating the best of Middle Eastern culture in Canada enjoyed by 1.6 million Canadians from the Greater Middle East and also enjoyed by all Canadians with an appetite and passion for Middle Eastern-themed events, festivals, programs, content and discussions. 

Our social change agenda is built on 3 key pillars:

 

  1. Investing in our Youth #tomeyouth 

  2. Creating awareness and fighting the stigma about Mental Health in the Canadian Middle Eastern communities #talktome 

  3. Reducing barriers to the social participation of the Canadian Middle Eastern community to indirectly fight racism 


Annual TOME Festival 

Target Audience: Canadians, residents and visitors of Middle Eastern heritage from southern Ontario, Canada and the United States & all Canadians with an appetite and passion for Middle Eastern-themed events, festivals, programs and lifestyle. 

TOME Festival Vision: To be Canada’s premier festival of Middle Eastern music, arts and cuisine. 

TOME Festival Mission: To showcase and promote Middle Eastern music, arts and cuisine to Canadian audiences.

 

TOME Festival Goals

 

Cultural: Establish TOME as the largest Canadian festival that celebrates the rich cultural heritage of the Middle East through music, art and cuisine

Attendance:To attract over 300,000 attendees annually by 2024

Economic Impact: To attract over 100,000 tourists to Toronto for its annual festival and generating an economic impact in excess of $ 100M+ by 2024

Financial: Attain financial stability with predictable revenues of $ 1.5M within 5 years. 

Community Engagement: To maintain a tolerant, inclusive cultural space that showcases music, art and food from every region and country of the Middle East.

Economic Development: To provide a business development platform for artists and SMEs.

EVENT MANAGEMENT TEAM

Hamsa Farhat

Founder & Executive Director

Rouba Korkmaz Jordan

Entertainment Manager

Hala Soliman

Marketing Manager

Hisham Farhat

Business Development Manager

Maryam Bayoumi

Festival Director

Alaa Qamhieh

Project & logistics Manager

Kal Juman

Business Development Director

Murad Zughair

Customer Experience Director

Rafic Naamani

Marketing Director - Digital Oak

Courtney DeCaire

Public Relations & Media Director

Naji Rizeq

Operations & Logistics Director

Hassan Mahfouz

Technical Director - Digital Oak

CONSULTANTS

Ali Suliman

Clue Branding

Salima Jivraj

Nourish Food Marketing

Layth Hanna

Creative & Design

Team Leads & Supporting Volunteers

Reem El-Ajou

Ahmad Zaatar

Nick Merzetti

Rand Al Rubaye

Jadd Kabbani aka. Musiqah

Ali Al Lami

Ola Salah

Ahmad Issa

Ali Kheir Eddine

Seevana Hawari

Ali Farhat and Dean Farhat

Lisa Mathura-Matos

College Interns

Dari Arbaeva

Dana Khasraw

Xiruo Cao

Elona Charizai

CONTACT US

18 Wynford Drive, Suite 214 Toronto, Ontario, M3C 3S2
Office: 416- 849-8157    |    Mobile: 416-710-8710

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