
WHO WE ARE
Established:
Not-for-Profit Organization established on March 1, 2018
Mission Statement:
To present, showcase and celebrate Middle Eastern cultures in southern Ontario & Toronto: Music, Art, Dance & Culture.
Vision:
To increase access for the Canadian Middle Eastern communities to opportunities where they can participate and feel a sense of belonging.
Mandate:
Taste of the Middle East Foundation presents & celebrates southern Ontario and Greater Toronto Middle Eastern cultures: Music, Art, Dance, Culture.
Our mandate is to deliver Middle Eastern experiences: Festivals, Concerts, Art Exhibitions, Virtual Events & Programs, Digital Shows featuring artists and performers from emerging to headliners.
We are committed to engaging with YOUTH of Middle Eastern heritage and providing them with platforms of expressions to foster a sense of pride and belonging.
Core Work:
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1. Community building through unique and unforgettable experiences, heritage-based works, cultural experiences projects and programs designed to connect people and artists with shared interests in music, art, and culture.
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2. To elevate public appreciation, understanding and participation in Canada’s rich multicultural traditions. We believe that inclusivity strengthens communities and diversity is a core value of Canada
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3. To include and empower the Middle Eastern community by increasing access to the opportunities people need to participate and feel a sense of belonging in their community.. Statistics prove that when people are included and empowered to participate in their community, great things happen.
Sector Profile:
Arts, Heritage, and Culture, Festivals, Community Arts, Music, Visual and Performing Arts, Film.
EVENT MANAGEMENT TEAM

Hamsa Farhat
Founder & Executive Director
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Rouba Korkmaz Jordan
Entertainment Manager

Hala Soliman
Marketing Manager

Hisham Farhat
Business Development Manager
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Maryam Bayoumi
Festival Director

Alaa Qamhieh
Project & logistics Manager

Kal Juman
Business Development Director
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Murad Zughair
Customer Experience Director

Rafic Naamani
Marketing Director - Digital Oak

Courtney DeCaire
Public Relations & Media Director

Naji Rizeq
Operations & Logistics Director

Hassan Mahfouz
Technical Director - Digital Oak
CONSULTANTS

Ali Suliman
Clue Branding

Salima Jivraj
Nourish Food Marketing

Layth Hanna
Creative & Design
Team Leads & Supporting Volunteers
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Reem El-Ajou

Ahmad Zaatar

Nick Merzetti

Rand Al Rubaye
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Jadd Kabbani aka. Musiqah

Ali Al Lami

Ola Salah

Ahmad Issa

Ali Kheir Eddine

Seevana Hawari

Ali Farhat and Dean Farhat

Lisa Mathura-Matos
College Interns

Dari Arbaeva

Dana Khasraw

Xiruo Cao
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